Last Friday, I took the
opportunity to pay my respects to Comair by flying on their final round trip to
GRR on their last day of service. During
my :26 minute flight, one of nine scheduled that day between DTW and GRR, I began
working on this blog. Is it realistic to
run nine aircraft a day between these two cities? I then looked at Chicago and Detroit. There are 35 daily flights between the two
cities. A two-week advance round trip
ticket runs a total of $181. After
taxes, just over $100 goes to the airline.
It is safe to say that at $50 each way, this route is not a major moneymaker
for the competitors; American, Delta, Southwest, and United. The route only makes sense when you consider
that each competitor has a major hub at either end where they can sell DTW-ORD at
a loss if they make enough money on the connecting flight. It does not hurt that Detroit and Chicago are
both major cities. Also, the 4 hour
drive takes closer to 6 with traffic and the scheduled train service is
anything but convenient.
Is nine flights a day between DTW
and GRR too many? How about 35 a day
between DTW and ORD/MDW? Prior to 1978,
the U.S. government answered those questions.
The Civil Aeronautics Board (CAB) determined the number of flights
allowed, at what times and price. They
decided what aircraft flew the route and at what level of service. Airline competition consisted of buying the
best aircraft and having the best lobbyists in Washington D.C. The deregulation act of 1978 ended this by
opening the gates and forcing the carriers in to the arena to fight it out. Free of CAB control and subsidies, they
slashed fares to fill the aircraft. The
fare sales caused entire aircraft to sell out at the sale price causing a
losing situation. The solution was yield
management. Yield management is basically
the setting of ticket prices.
Essentially, the air carriers set a price based on historical data. Supply and demand then determine the price
you pay. If the seats are not selling, the
fare goes down. As the airplane fills
up, the price goes up. This is why last
minute tickets are so expensive. The
airlines have this down to an exact science.
Deregulation and yield management
are the reasons there are nine flights a day to GRR and 35 a day to ORD/MDW. The carriers have pumped so many seats onto
the route because they are feeding their hubs and yield management ensures that
every passenger doesn’t pay $50 each way.
Deregulation and yield management are also the reasons that carriers
cannot just charge more, or just fly less.
For example, Delta decides that nine flights to GRR are too many and cuts back
to five. Assuming no change in aircraft size, the fewer number of seats
through yield management would increase the ticket prices. The
higher prices at Delta would push passengers to other carriers and they would
travel through their hubs. Wholesale
reduction in flights and higher prices could not happen without the industry
working together. Higher ticket prices
would lead to higher profits, however, any hypothetical industry solidarity
would break down as the temptation for more profits leads the airlines to add
capacity. A government solution has
already demonstrated its failure to manage the market.
Airplanes are not always the most
efficient way to move passengers. Energy
wise trains and buses are more efficient over shorter distances. However, the solution is not re-regulating
the industry. The answer is having a comprehensive
transportation policy that includes planes, trains and automobiles. This week’s Aviation Week has a commentary
about the European carriers losing on regional routes to the high-speed
rail. The carriers are only able to
maintain a limited schedule to feed their international flights. Domestic and some domestic transferring to
international flights go by rail to the major cities. Instead of regulating, the government needs
to invest in regional high speed rail and ground services. Investments in these areas will allow the
market to become more efficient.
A more practical, shorter term
solution is to upguage from 50-seat RJ’s to larger RJ’s and narrow body
aircraft. Why run nine CRJ-200’s between
a market when you could run three 737’s?
Delta
is going to give this a shot. However, the plan comes with risks. What if the other carriers do not
follow? What if oil drops and the
50-seat RJ’s make financial sense. Delta
will be left without the correct fleet mix to compete effectively on schedules and capacity. I feel that as long as oil remains stubbornly
high, the industry and greater transportation industry will have to find
better ways to move passengers more efficiently.